About Us

We are ASBA USA a prime supplier of Tahitian cultured pearls and finished diamond, colored stone, and cultured pearl jewelry.

ASBA USA is owned and operated by the Israileff family. Joshua, Nathan, and Nicolai Israileff carry on the family tradition with over 35 years of providing fine quality jewelry and exceptional prices.

Our commitment is to offer our customers our name brand, with designer styles, priced well below the competition. We understand the driving forces behind successful retail operations: sales, service and selection. ASBA USA strives to help you achieve your goals. We work to provide the right product mix with the right terms based on our customers’ individual needs.

ASBA USA INC. is headquartered in Sarasota, FL, with an additional manufacturing facility in Bangkok, Thailand.

As members of the American Gem Society, American Gem Trade Association, and the Cultured Pearl Association of America, you can look to us with confidence to provide you with a variety of inventory needs. Merchandise of outstanding quality, professional customer service and a knowledgeable sales force; ASBA USA INC. has the resources to serve you.

Affiliated Organizations